About Lebois & Co

A family story

About Lebois & Co

Early 2014 my wife Eveline and I came across a picture of a beautiful Swiss Made vintage chronograph watch which was sold at an auction by Christie’s. We printed the picture and stuck it to our fridge. Being struck by the beauty of this timepiece we started our research of this unfamiliar brand and their former owners. This study leaded to Lebois & Co, a brand founded in 1934 by Raymond Dodane, who belonged to the third generation of the Dodane watchmaking family. Upon the approval of the Dodane family, Lebois & Co was resurrected, exactly eighty years after the original company was founded.

With its new owners, Lebois & Co can continue its mission to create aesthetic and affordable luxury Swiss timepieces. Thanks to over 150 investors Lebois & Co is back on the wrist of watch enthusiasts around the world and its collection of new models grows slow but steady.

At Lebois & Co we are fine-tuning and mastering the art of Swiss mechanical watchmaking, keeping the careful balance between history, heritage, and a bit of something new, in every single watch we create.

Lebois & Co new logo

The Lebois & Co shield was designed in 2016 when Eveline and I agreed it was time to have a more meaningful logo designed. The shield is derived from the coat of arms of the Van Wylick family. The Van Wylick family dates back to 1550 and the coat of arms has been used for hundreds of years. Linking the shield to Lebois & Co symbolises that Lebois & Co is now under careful stewardship of the Van Wylick family.

Tom van Wijlick

History & Heritage

1934

In the beginning
It all begins 11 days before Christmas in 1934. Lebois & Co is founded by French watch manufacturer Raymond Dodane, who represents the third generation of the Dodane watchmaking family. Its mission is clear and simple: create aesthetic and affordable luxury Swiss timepieces.

The Dodane Manufacture is founded in La Rasse in the Doubs in 1857, by Alphonse Dodane and his father-in-law François-Xavier Joubert. In 1929 the Dodane family settles in Besançon, where Raymond Dodane carries on the traditions of complex watchmaking.

Image: Sonia Dourlot © Région Bourgogne-Franche-Comté ; ADAGP, 2014

1940

Lebois & Co watches as a gift for pilots in WWII
Italian aircraft manufacturer Caproni buys Lebois & Co chronograph watches to hand to give them as gifts to the group of pilots of the Swedish Air Force when they came to Italy to collect and fly home their new Caproni Ca 313 reconnaissance bombers.

Some of these watches are still around. This one was recently auctioned in Stockholm, Sweden.

1947

Lebois & Co gets Italian
After World War II the brand Lebois & Co is handed over to Italian importers who outsource production to Dodane aswell as other Swiss watch manufacturers.

With its new owners Lebois & Co’s primary market is Italy but the brand is also well established in the rest of Europe.

1972

The brand ceases to exist
40 years after the brand is founded, the original Lebois & Co stops producing watches and the brand ceases to exist.

Despite the disappearance of Lebois & Co, the brand is still known today and popular with watch collectors all over the world. This beautiful 1945 Lebois & Co Chronograph sold for over $ 6,000 at Christie’s Important Watches auction in 2012.

2014

The finding of an unfamiliar brand
Early 2014 Tom & Eveline come across a picture of a beautiful vintage watch, a Lebois & Co Chronograph which was sold at an auction by Christie’s. They print the picture and stick it to their fridge.

Being struck by the beauty of this timepiece they start their research of this unfamiliar brand and its former owners.

2014

Lebois & Co is reborn
After the approval of the Dodane family the brand is resurrected, exactly eighty years after the original company was founded. Continuing its mission to create aesthetic luxury Swiss timepieces.

Fitting modern times, the new logo for Lebois & Co is crowdsourced and the first model, named Avantgarde, will be crowdfunded.

2015

Successful Kickstarter funding
Lebois & Co launches its crowdfunding campaign on Kickstarter to part-fund the first Re-launch Edition of the Avantgarde Date watch.

The campaign is funded at 126% of its goal, making it the first luxury Swiss Made mechanical watch successfully funded on Kickstarter! The first watch is sold in over 20 countries around the world. To find out more about our Kickstarter campaign, visit the Kickstarter project page.

2016

Successful Kickstarter funding
Lebois & Co returns to Kickstarter to part-fund the second Re-launch Edition of the Avantgarde Date watch.

The campaign is funded at 104% of its goal and Lebois & Co is proud to be able to start producing its second batch of watches! To find out more about our Kickstarter campaign, visit the Kickstarter project page.

2017

Successful Kickstarter funding
Lebois & Co returns to Kickstarter to part-fund the 3rd Re-launch Edition of the Avantgarde Date.

The campaign is funded at 161% of its goal and Lebois & Co is proud to be able to start producing its third batch of watches! To find out more about our Kickstarter campaign, visit the Kickstarter project page.

2018

Lebois & Co launches ‘Become a shareholder’ campaign
Lebois & Co is ready for the next big step and launches its ‘Become a shareholder’ campaign to seek € 500,000 in investments from shareholders.

Lebois & Co has three new models under development and an innovative concept to combine both online and brick and mortar sales.

2018

Lebois & Co introduces… the Venturist
Lebois & Co reveals the second watch model in their new collection: the Venturist. With its certified precision, certified anti-magnetic properties and highly legible dial, the Venturist is a sturdy yet refined tool watch for those who dare to venture. For a limited time, it is available as part of a unique proposition that allows every watch enthusiast to purchase the watch along with shares of the company.

2019

Lebois & Co announces its Venturist to be certified by TIMELAB’s new OC+ certification
After introducing their newest model, the Venturist, in October 2018, Lebois & Co announces that the Venturist will come with TIMELAB’s new Observatoire Chronométrique (OC+) certification. The OC+ certification is based on more thorough and comprehensive testing than the basic ISO 3159 (‘chronometer’) standard, used and followed by laboratories such as COSC.

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