Become a shareholder | Lebois & Co

Become a shareholder

Invest in Lebois & Co and enjoy exclusive benefits

About Lebois & Co

Lebois & Co is a modern watch brand with a remarkable history carefully built since 1934. We live according to our three leading principles:

  • We make it personal and adore our clients
  • We respect and treasure our heritage
  • We create fine Swiss timepieces with character

Our Vision

To become the world’s ‘most personal’ global luxury watch brand by manufacturing watches that make an impact with their heritage-based design, character and achievements.

Invest in Lebois & Co

Investment levels and benefits

“Making something people don’t actually need but still want, while putting a smile on their face, is the biggest compliment of all..”

Tom van Wijlick

Co-founder/CEO, Compagnie des Montres Lebois & Cie

Media about Lebois & Co


“Lebois & Co is one of those micro brands that really stand-out in terms of quality and finishing.” and “…a watch that can seriously compete to some of the big brands out there when it comes to finish and quality”

Monochrome Watches

“Affordable timepiece with genuine historical backstory.” and “A well-thought out design with hints to classical watchmaking but still maintaining a contemporary feel.”

Watchthusiast/Uhren Magazin (issue May/June 2016)

“Dial and Hands game are elaborate, high-quality and exceptional.” and “Especially the extraordinary and elaborate dial raises out the Avantgarde from the masses.”

Business plan

  • 3 new watch models (12 variations)
    • Avantgarde Date (new version)
    • Vintage Chronographe re-issue
    • Certified model (Venturist Observatoire Chronométrique+)
  • Innovative click-and-mortarLebois & Co's omnichannel concept will allow customers to check availability of their favorite watch at their local retailer or purchase online and arrange local pickup. concept (sales/marketing)
  • Attract and sign new authorized dealers and distributors
  • Marketing: introduce new products to the public (offline and online)
  • Opening of branch office or subsidary in Switzerland for local operations
  • Possibility for authorized dealers to order double signed or customized watches

Customer profile

  • male
  • aged 25 to 55
  • worldly-minded
  • accomplished, independent, open
  • is a watch enthusiast
  • has an eye for detail
  • appreciates tradition and heritage
  • appreciates high quality and precision
  • likes to discover new brands and products
  • trendy but not showy
  • uses new media
  • uses the internet to purchase or to gather information about products

Share captial

  • Investment target: € 500,000 (min) – € 650,000 (max)
  • Share price: €40
  • Shares offered: 12,500 (min) – 16,250 (max)
  • Percentage offered: 21.7% (min) – 28.2% (max)
  • Pre-money valuation: €1.8M


  • €1.2M turnover in 2023
  • Profitable in 2021
  • Cash positive in 2021

Use of Funds

The capital increase will be used to:

  • Products: Design, develop and produce innovative new products
  • Marketing: Introduce these new products to the public (offline and online communication)
  • Indirect sales: Attract and sign new authorized dealers and distributors
  • Direct sales: Adjust website to support omnichannel sales strategy

New products

Lebois & Co Venturist

  • ‘Observatoire Chronométrique+’ certified by TIMELAB in Geneva on chronometry, ‘on-the-wrist’ performance, water-resistance, anti-magnetism and power reserve
  • ‘Officially Certified Chronometer’
  • prototype successfully tested
  • 41mm
  • MSRP from € 2,500

Chronograph re-issue

  • re-issue of vintage chronograph
  • bi-compax
  • MSRP from € 3,700

Avantgarde Date (new version)

  • non-limited version evolved from the classic, smart casual Re-launch Edition
  • top-grade movement
  • open case-back
  • MSRP from € 2,100

Invest in Lebois & Co

Investment levels and benefits

Benefits are valid for a period of 4 years. Dividends are expected to be paid upon completion of the business plan.

Project presention

There is a project presentation available for download. Click here (PDF).


We have a prospectus available for potential investors with all necessary information, which can be requested via our contact form. The prospectus is sent digitally.

Investments conditions

Investors have to fulfill Know Your Customer (KYC) procedures. Investing in startup is risky. Make sure you understand the risks associated.

Exemption from AFM prospectus and permit requirement

We do not need a license and a prospectus from the regulator for the AFM (Dutch Financial Markets Authority) to issue the certificates. We have an exemption based on the fact that the total value of the certificates remains below € 5,000,000. The AFM therefore does not supervise our share activities. We are obliged to report this by means of the above AFM banner.

Invest hereProject presentation (PDF)Request prospectus