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News & Events


October 2017 About 5 months have passed since our last Kickstarter campaign and there’s news; the watch heads are ready! The midnight black dial came out perfectly. The black version of Avantgarde Date is a worthy third and last in the row of limited Re-launch Editions. Soon all watches are ready to be shipped to their new owners. Then there is the movement we mentioned so often and explicitly; the Top grade Sellita SW200-1...

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April 2017 We did it again! Our campaign for the 3rd Re-launch Edition is successfully funded at 161% of its goal! To find out more about our Kickstarter campaign, visit the project page.     P.S. Don’t miss an update! Subscribe to our...

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March 2017 Finally, the moment has come! We are very proud to introduce the 3rd Re-launch Edition of the Avantgarde Date. This edition not only completes our collection of three Re-launch Editions but it also raises the bar for our future models. The 3rd Re-launch Edition is fitted with the Top grade of the Swiss Made Sellita SW200-1 movement which is highly decorated with Geneva strips (Côtes de Genève), perlage, diamant cutting and...

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December 2016 TimeTrends (part of Watching Magazine) just started a new series about microbrands. The story of Lebois & Co is the first brand that got covered in this new series. Don’t miss an update! Subscribe to our...

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November 2016 On October 22nd the 2nd Re-launch Edition of the Avantgarde Date was ready. Time for to celebrate but also to pack everything together; watches, manuals, warranty cards, strap tools and individually chosen NATO straps were all prepared to be shipped to their new owners all over the world: Norway, Cyprus, USA, Australia, Finland, United Arab Emirates, Malaysia, Japan, UK, Belgium, France, Spain, Sweden, The Netherlands,...

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August 2016 We are proud to welcome Dutch TV and radio presenter Jan de Hoop as fan of our brand. Jan is best known as the presenter (TV) of the RTL Ontbijtnieuws (Breakfast News) and presenter (radio) of ‘De Hoop op Zaterdag’ on Omroep Gelderland. Don’t miss an update! Subscribe to our...

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