C D M L E C A I R A I N L E B O I S & C O
About Lebois & Co
A family story
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section – About content” _builder_version=”3.22.3″ custom_padding=”0px||10px|” custom_padding_tablet=”50px|||” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”about-page-content” _builder_version=”3.25″ custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color=”#ffffff” custom_padding=”75px|50px|30px|50px” custom_padding_tablet=”30px|0px|0px|0px” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text h1 header” _builder_version=”3.27.4″ header_font=”|700|||||||” header_font_size=”35px” custom_margin=”||20px|” header_font_size_tablet=”33px” header_font_size_phone=”27px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]About Lebois & Co
[/et_pb_text][et_pb_text _builder_version=”4.3.1″ global_colors_info=”{}”]Early 2014 my wife Eveline and I came across a picture of a beautiful Swiss Made vintage chronograph watch which was sold at an auction by Christie’s. We printed the picture and stuck it to our fridge. Being struck by the beauty of this timepiece we started our research of this unfamiliar brand and their former owners. This study led to Lebois & Co, a brand founded in 1934 by Raymond Dodane, who belonged to the third generation of the Dodane watchmaking family. Upon the approval of the Dodane family, Lebois & Co was resurrected, exactly eighty years after the original company was founded.
With its new owners, Lebois & Co can continue its mission to create aesthetic and affordable luxury Swiss timepieces. Thanks to over 150 investors Lebois & Co is back on the wrist of watch enthusiasts around the world and its collection of new models grows slow but steady.
The Lebois & Co shield was designed in 2016 when Eveline and I agreed it was time to have a more meaningful logo designed. The shield is derived from the coat of arms of the Van Wylick family. The Van Wylick family dates back to 1550 and the coat of arms has been used for hundreds of years. Linking the shield to Lebois & Co symbolises that Lebois & Co is now under careful stewardship of the Van Wylick family.
[/et_pb_text][et_pb_text admin_label=”Text – signature” _builder_version=”3.27.4″ text_font=”Reenie Beanie||||||||” text_text_color=”#232323″ text_font_size=”45px” text_line_height=”1.1″ text_orientation=”right” module_alignment=”right” custom_margin=”20px|||” global_colors_info=”{}”]Tom van Wijlick
[/et_pb_text][et_pb_text admin_label=”Text – signature” _builder_version=”4.4.4″ text_font=”||||||||” text_text_color=”#232323″ text_line_height=”1.1″ text_orientation=”right” module_alignment=”right” custom_margin=”||||false|false” global_colors_info=”{}”]Founder / CEO
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[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.7″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”1934″ _builder_version=”3.27.4″ global_colors_info=”{}”]1934
In the beginning
It all begins 11 days before Christmas in 1934. Lebois & Co is founded by French watch manufacturer Raymond Dodane, who represents the third generation of the Dodane watchmaking family. Its mission is clear and simple: create aesthetic and affordable luxury Swiss timepieces.
The Dodane Manufacture is founded in La Rasse in the Doubs in 1857, by Alphonse Dodane and his father-in-law François-Xavier Joubert. In 1929 the Dodane family settles in Besançon, where Raymond Dodane carries on the traditions of complex watchmaking.
Image: Sonia Dourlot © Région Bourgogne-Franche-Comté ; ADAGP, 2014
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Lebois & Co watches as a gift for pilots in WWII
Italian aircraft manufacturer Caproni buys Lebois & Co chronograph watches to hand to give them as gifts to the group of pilots of the Swedish Air Force when they came to Italy to collect and fly home their new Caproni Ca 313 reconnaissance bombers.
Some of these watches are still around. This one was recently auctioned in Stockholm, Sweden.
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Lebois & Co gets Italian
After World War II the brand Lebois & Co is handed over to Italian importers who outsource production to Dodane aswell as other Swiss watch manufacturers.
With its new owners Lebois & Co’s primary market is Italy but the brand is also well established in the rest of Europe.[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://leboisandco.com/wp-content/uploads/2014/10/DSC_0002s.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.1″ background_enable_image=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”1972″ _builder_version=”3.27.4″ global_colors_info=”{}”]
1972
The brand ceases to exist
40 years after the brand is founded, the original Lebois & Co stops producing watches and the brand ceases to exist.
Despite the disappearance of Lebois & Co, the brand is still known today and popular with watch collectors all over the world. This beautiful 1945 Lebois & Co Chronograph sold for over $ 6,000 at Christie’s Important Watches auction in 2012.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://leboisandco.com/wp-content/uploads/2014/10/DSC_0524bs.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.1″ background_enable_image=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2014″ _builder_version=”3.27.4″ global_colors_info=”{}”]2014
The finding of an unfamiliar brand
Early 2014 Tom & Eveline come across a picture of a beautiful vintage watch, a Lebois & Co Chronograph which was sold at an auction by Christie’s. They print the picture and stick it to their fridge.
Being struck by the beauty of this timepiece they start their research of this unfamiliar brand and its former owners.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://leboisandco.com/wp-content/uploads/2015/08/lebois-old-logo2.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.1″ background_enable_image=”off” background_size=”contain” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2014″ _builder_version=”3.27.4″ global_colors_info=”{}”]2014
Lebois & Co is reborn
After the approval of the Dodane family the brand is resurrected, exactly eighty years after the original company was founded. Continuing its mission to create aesthetic luxury Swiss timepieces.
Fitting modern times, the new logo for Lebois & Co is crowdsourced and the first model, named Avantgarde, will be crowdfunded.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://leboisandco.com/wp-content/uploads/2014/10/small-logo-website-history.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.1″ background_enable_image=”off” background_size=”contain” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”28px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2015″ _builder_version=”3.27.4″ global_colors_info=”{}”]2015
Successful Kickstarter funding
Lebois & Co launches its crowdfunding campaign on Kickstarter to part-fund the first Re-launch Edition of the Avantgarde Date watch.
The campaign is funded at 126% of its goal, making it the first luxury Swiss Made mechanical watch successfully funded on Kickstarter! The first watch is sold in over 20 countries around the world. To find out more about our Kickstarter campaign, visit the Kickstarter project page.
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Successful Kickstarter funding
Lebois & Co returns to Kickstarter to part-fund the second Re-launch Edition of the Avantgarde Date watch.
The campaign is funded at 104% of its goal and Lebois & Co is proud to be able to start producing its second batch of watches! To find out more about our Kickstarter campaign, visit the Kickstarter project page.
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Successful Kickstarter funding
Lebois & Co returns to Kickstarter to part-fund the 3rd Re-launch Edition of the Avantgarde Date.
The campaign is funded at 161% of its goal and Lebois & Co is proud to be able to start producing its third batch of watches! To find out more about our Kickstarter campaign, visit the Kickstarter project page.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://leboisandco.com/wp-content/uploads/2015/08/Lebois-and-Co-3rd-Re-launch-Edition-1bhistory.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.1″ background_enable_image=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”23px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2018″ _builder_version=”3.27.4″ global_colors_info=”{}”]2018
Lebois & Co launches ‘Become a shareholder’ campaign
Lebois & Co is ready for the next big step and launches its ‘Become a shareholder’ campaign to seek € 500,000 in investments from shareholders.
Lebois & Co has three new models under development and an innovative concept to combine both online and brick and mortar sales.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://leboisandco.com/wp-content/uploads/2018/05/warranty-300×169.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.1″ background_enable_image=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”23px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2018″ _builder_version=”3.27.4″ global_colors_info=”{}”]2018
Lebois & Co introduces… the Venturist
Lebois & Co reveals the second watch model in their new collection: the Venturist. With its certified precision, certified anti-magnetic properties and highly legible dial, the Venturist is a sturdy yet refined tool watch for those who dare to venture. For a limited time, it is available as part of a unique proposition that allows every watch enthusiast to purchase the watch along with shares of the company.[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://leboisandco.com/wp-content/uploads/2020/01/Lebois_venturist_M3v2-kleiner-e1578946663814-300×225.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.1″ background_enable_image=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”23px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2019″ _builder_version=”3.27.4″ global_colors_info=”{}”]
2019
Lebois & Co announces its Venturist to be certified by TIMELAB’s new OC+ certification
After introducing their newest model, the Venturist, in October 2018, Lebois & Co announces that the Venturist will come with TIMELAB’s new Observatoire Chronométrique (OC+) certification. The OC+ certification is based on more thorough and comprehensive testing than the basic ISO 3159 (‘chronometer’) standard, used and followed by laboratories such as COSC.
2021
Lebois & Co’s first CoLAB project goes live
Lebois & Co invites fellow watch lovers to have their say in the shaping of Lebois & Co’s Heritage Chronograph, the re-issue of their 1940’s chronographs. The multistep project successfully engages their fans in the design process through voting options and Virtual Coffee Catch-Ups.[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://www.leboisandco.com/wp-content/uploads/2020/09/6-1920×1032-1-300×161.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.13.0″ background_enable_image=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ custom_padding=”23px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2019″ _builder_version=”4.13.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]
2022
Lebois & Co reveals its Heritage Chronograph prototypes
In step 4 of its CoLAB project, Lebois & Co reveals the long-awaited prototypes of the Heritage Chronograph which was created together with its community of watch lovers. The two pre-order rounds result in the first batch to be completely sold out within a few weeks.[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://www.leboisandco.com/wp-content/uploads/2022/10/Lebois-Co-Heritage-Chronograph-324.478-prototype-12-1920×1032-1-300×161.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.13.0″ background_enable_image=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”fullwidth vintage watches slider” _builder_version=”3.18″ global_module=”3691″ saved_tabs=”all” global_colors_info=”{}”][et_pb_fullwidth_slider show_pagination=”off” _builder_version=”4.3.1″ header_font=”|700|||||||” body_font=”||||||||” custom_button=”on” button_text_color=”#ffffff” min_height=”546px” auto=”on” header_font_size_tablet=”36px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”][et_pb_slide heading=”Vintage watches” button_text=”See more” button_link=”https://leboisandco.com/vintage-watches/” _builder_version=”3.23.3″ background_image=”https://leboisandco.com/wp-content/uploads/2018/12/Lebois-and-Co-1960s-Classic-Three-Hand-Date-NOS.jpg” global_colors_info=”{}” sticky_transition=”on”][/et_pb_slide][et_pb_slide heading=”Vintage watches” button_text=”See more” button_link=”https://leboisandco.com/vintage-watches/” _builder_version=”3.18″ background_image=”https://leboisandco.com/wp-content/uploads/2018/12/Lebois-and-Co-1940s-Chronograph-Antimagnetique-Telemetre.jpg” global_colors_info=”{}” sticky_transition=”on”][/et_pb_slide][et_pb_slide heading=”Vintage watches” button_text=”See more” button_link=”https://leboisandco.com/vintage-watches/” _builder_version=”3.18″ background_image=”https://leboisandco.com/wp-content/uploads/2018/12/Lebois-1960s-Classic-Small-Seconds.jpg” global_colors_info=”{}” sticky_transition=”on”][/et_pb_slide][/et_pb_fullwidth_slider][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Insta feed” _builder_version=”3.22.3″ custom_padding=”25px||0px|||” global_module=”5268″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ custom_padding=”||10px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Default Header” module_class=”default-header” _builder_version=”4.13.0″ text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]
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